Nova Fitness Social Campaign

Nova Fitness needed to build local awareness fast ahead of opening a second studio location. We planned a six-week content calendar mixing founder-led video, member testimonials, and short-form class previews, all built around a single bold visual identity so the campaign felt unmistakably “Nova” across every platform.

Posting cadence and formats were tuned per channel rather than cross-posted identically, and we ran a lightweight paid boost behind the top-performing organic posts each week to extend reach in the studio’s immediate neighborhood.

Class pre-registrations for the new location exceeded the studio’s opening-week target before doors opened.