Northfield Market E-commerce Build

Northfield Market was moving online for the first time and needed a store that felt as trustworthy and easy to navigate as their physical shop. We prioritized a fast, accessible checkout flow above all else, testing it with customers across a range of devices and connection speeds.

Product categories mirror the in-store layout so regular shoppers feel immediately at home, and a simplified filtering system helps new visitors find seasonal and local items quickly. Every interactive element was checked against WCAG 2.1 AA contrast and keyboard-navigation requirements before launch.

The store now handles a meaningful share of the market’s weekly order volume.