Meridian Consulting Website Redesign

Meridian’s previous site buried its strongest asset — decades of case studies — three clicks deep. We restructured the information architecture around outcomes rather than services, giving each case study its own page with a clear results summary above the fold.

The new design system uses a restrained palette, a single accent color, and generous whitespace so dense consulting content stays readable. Page load times dropped by more than half after moving off the previous page-builder-heavy stack.

Within the first quarter after launch, qualified contact-form submissions increased noticeably, which the internal team attributed largely to the clearer case-study pages.