FitTrack Mobile App UI

FitTrack came to us with a functional but visually flat app and a stalled user-retention curve. We redesigned the core flows — onboarding, daily logging, and progress review — around a small set of clear, celebratory moments so the app never feels like a chore.

We kept the palette high-contrast and energetic without tipping into visual noise, and simplified the primary navigation from five tabs to three. Every screen was prototyped and tested with a small panel of existing users before the engineering team began implementation.

The redesigned onboarding flow alone reduced first-week drop-off in internal testing.