Aurora Cafe Brand Identity

Aurora Cafe wanted a brand that felt as warm and considered as the coffee they serve. We started with hand-lettered mark studies before landing on a mark that reads clearly on a cup sleeve, a sandwich board, and a phone screen alike.

The palette pulls from roasted beans and steamed milk, paired with a warm cream so the whole system stays inviting rather than corporate. Every touchpoint — cups, bags, signage and the seasonal menu boards — was designed as one flexible system so the in-house team can keep producing new pieces without a designer on retainer.

The result launched alongside the cafe’s second location and is now used consistently across both sites.